What Are Some Popular Examples of Direct Mail Marketing?

As the name suggests, direct mail is physical correspondence you send to your target audience to promote products or services. Unlike less-targeted advertising like national TV spots or billboards, direct mail is designed to reach only those who are the best candidates to patronize your business.


Using creativity and innovation, direct mail campaigns can be incredibly eye-catching and memorable. In fact, many of the most impactful direct mail campaigns have been created in an effort to stand out from the competition. These ten examples of direct mail marketing demonstrate how you can use unique tactics to capture the attention of your potential customers.

A great way to encourage your audience to take action is to offer them a coupon on your direct mailer. This is a cost-effective method of increasing your ROI and can be a big selling point for your product or service. It also allows you to track how much return you receive on your investment.

For example, Nike incorporated a seed pod into its direct mailer to encourage people to get active. The seed pod contained a sprout of beans and encouraged recipients to care for it as if it were fresh food. If they took care of it correctly, the bean sprout would eventually reveal Samsung as the fridge of choice written on it.

Another great way to encourage a response is to incorporate a personalized URL, or PURL, into your direct mailer. Similar to a QR code, a PURL leads to your website and is trackable so you can easily measure the success of your campaign. For example, in this February 2020 mailer from Hello Fresh, icons and short copy work together to explain 3 key benefits of their meal kits.

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